OPAP is the leading betting company in Greece and ‘Pame Stoixima’ (or ‘Let’s go betting’) is one
of the most popular bets around football. The following campaigns were developed to attract more
and new betters. The first campaign was inspired by the fact that the most enthusiastic yelling
is occurring while watching football and the second one was focused on the fun of the betting.
Agency: UpSet!
Creative Director: Aleka Papadia
