Design Walk was a two-day exhibition aiming to introduce the work and the workspace of Athens
graphic design studios to the public.
The narrative theme of Design Walk 2012, was "Greece 2022" and the creative brief was to present
our own vision of the future. SomeThink’s sub-theme was ‘technology’.
THE BRIEF
What kind of country do we want Greece to be in ten years from now?
Will the characteristics of the Greek identity be affected by the monetary crisis?
How will we perceive Greece in 2022 and how will we be perceived by our friends,
allies, observers and competitors abroad? How we can influence the way others see us?
Narrative Framework: Solon Sasson
OUR APPROACH
Instead of predicting an utopian future we chose to explore how the life of five random rural residents
would changed if they could use the existing technology.
Our goal was to make our office space a vibrant, interactive space of exhibition, that would invite
visitors to explore a future in which technology serves humanity.
Agency: Somethink Creative Group
Copywriter: Elina Roinioti
Illustrator: Tassos Papaioanou
