When Some Think was commissioned to create a campaign for the 2009 winter collection of ERRE DUE
there was a strong demand to clearly stand out in the Greek market of cosmetics.
In collaboration with Christina Christoforou, who delivered the illustrations, we created a completely
new strategic visual identity for the company. The inspiration came from the ‘chrysalis’ effect which can
be achieved with the make-up of Erre Due. The illustrations were used to link the effect visually
to a woman.
Agency: Some Think
Illustrator: Christina Christoforou
