What A Sweet is a small business run by a woman with a strong personality and a passion for baking.
When she decided to turn her passion into business, Elina Roinioti came up with a name
that depicts the quality of the pastry and a concept with the urging "be your own superhero" to invite
the women who wanted to impress their guests with handmade desserts but couldn't achieve this without
any external help.
The goal for the logo was to to stand out in the growing market of homemade pastry shops and built
a memorable visual identity. The solution was to design a figure of a girl looking like a superhero with power hands and incorporate it in the logo.
Copywriter: Elina Roinioti
