ActionAid is the only international aid agency with its headquarters in the developing world.
As they say, they never try to impose solutions, but work with communities over many years
to strengthen their own efforts to extinguish poverty.
To keep running their projects and to fund new ones they need to recruit more supporters and also
urge the existing ones to be more involved in the projects of the agency. In order to achieve these goals
UpSet proposed two actions for Action Aid Greece: a direct mailing for the existing supporters
and adverts to attract new supporters. In the direct mailing, help is represented by a seed that grows
bigger as you unfold the letter, while the ads illustrate in a provocative way the message that
“You can’t save the world from a distance!” depicting one of the core the principles of Action Aid.
Direct Mail
Creative Director: Panagiotis Padelatos
Copywriter: Evi Simeonidou
Ads
Creative Director: Aleka Papadia
Copywriter: Theo Tsecouras
