For those who are working from 9 to 5, time is perceived as a binary concept, divided into days of work
and days of freedom. That was the inspiration of the the annual promotional presentation of SomeThink
in 2010: An extra day of leisure time!
To illustrate this we designed an agenda where an extra day of freedom was hiding. The order of dates
been rearranged in a way that all public holidays are displayed together in the first pages of
the agenda while the working days followed afterwards. We designed a couple of patterns which were
applied on the first pages to create a cheerful effect and differentiate them from the working ones.
A sticker, printed on metallic paper is applied on a random page in each calendar to mark the extra
day off for this year.
Agency: SomeThink Creative Group
Copywriter: Elina Roinioti
Co-Designer: Isavella Mavri
